This week was steady, although rather uneventful in terms of new advances or new areas of work. I’m continuing to work with our writer to edit and publish three articles per week, and I’ve been focusing on improving SEO functionality within the blog. This means including only relevant images -- graphs and charts are great, but stock photos and other random images only serve to interrupt the flow of the article.
I’m also working on including long-tail keywords into the blog, which we can rank for more easily by going up against sparse competition. By focusing on phrases that are more unique and contain more words, we’ll come up higher on Google search when someone happens to search for one of those phrases -- this brings us more organic traffic. In contrast, if we try to compete on phrases which are concise and extremely popular, we’ll generate virtually zero organic traffic because we definitely won’t make it onto the first few pages on Google search. Those spots are already taken by the established companies with greater size and resources.
The LeadQuizzes team has also finished development of a new feature which allows users to embed quizzes directly into their web pages. This is proving to be highly useful to many of our clients, and I’ve started embedding our own quiz into all new articles.
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