Week 9: Winding Down at Yazamo

As my SRP comes to an end, I'm continuing to run the blog and brainstorm various ways to drive traffic to it. So far we've been using our LeadQuizzes Facebook page as basically the only promotion channel, but the email campaign we're working on will help with that as well. I'm also using Reddit Marketing to promote a few articles which provide genuine value to the readers there.

We haven't been running any paid advertising to the blog at all, but we're already starting to see some sales from the blog quiz, which means at least some of the articles have been useful to readers and effective in getting them to sign up for our software service. Hopefully the LeadQuizzes blog will continue to build momentum and grow sales for Yazamo even after my SRP comes to an end!

Week 8: Blog Going Strong, Email Campaign Getting Started

This week at Yazamo, I continued with our process of creating, editing, and publishing articles on our LeadQuizzes blog. Things are running smoothly there with our three articles per week goal being met consistently. I've started using a program named Buffer to schedule out the times every week when our articles get promoted on our Facebook page (usually Monday, Wednesday, and Friday). This way, our readers know when to expect new content releases from us each week.

I've been writing a few emails for our automated email campaign as well, which will probably launch next month. I've analyzed some data on a few of our previous clients' case studies and put those together in a few emails. Overall, things are going well but a few SEO aspects still haven't kicked in like the long tail keywords and Google search rankings. This is normal, however, since SEO usually takes quite some time to implement (around 6 months to see good concrete results usually.)